Consumers plan to spend more on gifts on Father’s Day

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 11, 2020, 10:30 AM UTC

A study by The National Retail Federation and Prosper Insights & Analytics looked at consumers spending preferences for Father’s Day.

The survey states that despite people practising social distancing amid coronavirus crisis, consumers plan on spending more on Father’s Day this year. People who are observing the holiday said they would spend approximately $149 on gifts this year.

Consumers’ interest in personal care products, like grooming and aftershave products, has also increased by 25%. With more people having haircuts at home, this article expects hair clippers to gain more popularity this year.

The gift choices also reflect the increasing trend towards DIY, with 21% more people saying they would purchase gifts in the categories like gardening, tools and appliances, than 2019. Despite challenges posed by the pandemic, 22% of consumers would also be looking at experiential gifts, like going out for special meals.

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