Creating webinar-landing pages can help marketers effectively run-time sensitive campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 11, 2020, 11:54 AM UTC

Repurpose webinar content for other channels like blogs and social media to improve traffic.

This article shares that creating webinar-landing pages can help brands effectively promote webinars and boost their performance. Hosting product demos on webinars helps with lead generation, educating consumers, driving engagement, and building relationships. It presents collaboration opportunities with affiliates.

Brands can further leverage webinar-landing pages to run time-sensitive campaigns, as these could be launched in minutes. Develop a stripped-down version of a registration page with designers and developers to avoid adding unnecessary fields and lengthy forms, and effectively convince and convert consumers.

Marketers must have a strong, compelling, and relevant topic for their landing pages, and invite experts to appeal to the audiences. Following up with webinar registrants and sending them promotional material (with consent) can further help brands boost the performance of their webinars.

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[13 minute read]