Survey says more than half of consumers watch live videos at least three times in a week

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 11, 2020, 4:32 PM UTC

The live video market is expected to surpass $184 billion by 2027.

This piece states that the audiences for live videos are gradually growing as 57% of surveyed consumers said they watch live videos at least thrice a week. 21% of those surveyed said they "never" or "almost never" streamed live videos.

The platform with the biggest live-stream audiences was YouTube, with 48% of viewers consuming content on it. Facebook and Instagram followed this with 20% and 13% of audiences, respectively. Despite Twitter owning Periscope, a live video streaming app, consumers do not consider it a go-to live video platform.

The author recommends businesses should understand consumer behaviour and accordingly choose the right platform to live-stream videos. Marketers should first test the platforms on which they already have pre-built audiences.

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