55% US consumers want brands to adopt a new set of concerns and communication messages post-pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 12, 2020, 9:39 AM UTC

Messages around price control for key items is a high priority among consumers, as per Gfk’s research.

The report found 55% of US consumers wanting brands to adopt a new set of concerns and communication messages that are more reflective of the outbreak post-pandemic. A majority of consumers would like to see messages about protecting consumer and employee health.

Of those polled, 45% believe that companies must return to communication themes employed before the crisis. Innovations, promotions and general product information were preferred messages among consumers wanting brands to return to pre-COVID themes.

66% of consumers with children under age three would favour messages from pre-COVID times compared to 34% with no children. Consumers (56%) living in large urban areas leaned towards earlier themes. 40% living in smaller cities shared the same sentiments.

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