Brands must adapt to semantic search principles to rank higher and future-proof their SEO

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 12, 2020, 2:26 AM UTC

Semantic search returns the most relevant search results by focusing on the meaning of search queries, rather than traditional keyword matching.

This article suggests employing semantic search principles in SEO strategies to improve search ranking and effectively match results with search intent. Target topics instead of single keywords and focus on long-tail keywords for all relevant keywords to cover in-depth topics that Google ranks for.

Analysing top-ranking pages to understand search intent for phrases can help marketers align content with semantic search. Shift towards semantic HTML to add meaning to the codes and make search engines easily recognise navigation blocks like headers.

Marking pages with schema markup provides a semantic framework for the web and makes it easier for Google to understand content. Building links with relevant content can help marketers process their websites for semantic search.

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