Brands must pick an online community that’s a good value-add to what they offer

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 12, 2020, 2:14 AM UTC

Marketers must look to make their community value-driven, useful and exciting.

This article shares the factors businesses must be conscious of while considering an online community to associate with. An online community could mean gaining traffic, conversions, customer advocates for a product or service.

Marketers must consider if a particular community could be a good value-add to what they have to offer. Community members could be given access to each other so that they can foster valuable relationships and benefit from talking to each other.

An online community could serve as a platform that allows businesses to share a single message that addresses a query that many people might have. Brands can also use a community as a “digital headquarter” to host events within a community. Further, leverage communities to inform customers about new products or services.

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