Businesses can use widgets as lead magnets to gather prospects’ personal information

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 12, 2020, 4:01 PM UTC

A lead magnet is a way to compensate visitors for giving their personal data.

This piece suggests businesses can leverage widgets as useful lead magnets and gather the prospects’ personal information, like email addresses or phone numbers. Consumers can fill out their information and gain free access to the widgets that they can integrate with their websites or landing pages.

Organisations can also leverage surveys to gather prospects’ personal information. They can encourage users to fill out survey questions and provide them with survey results as a data pack in return. Companies can also offer free access to industry reports to their prospects.

Businesses can organise online events like industry conferences and roundtable discussions on useful topics. They can then ask people to sign up with their email addresses to register for those events, instead of allowing open access.

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