Leverage PR to provide genuine brand updates to consumers and protect identity

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 12, 2020, 10:05 AM UTC

Brands must avoid promising what they cannot commit to.

This article states how companies can use PR to grow their business and connect with consumers. PR could be used to make it easy for customers to find a business by creating say digital experiences or pathways that bring customers to a business.

Through PR, companies must try to take charge of the news articles being published about them to prevent negative content from compromising brand identity. Create a news page on the website to provide a personalised news source for consumers and share genuine updates.

To prove expertise and authority in the industry, creating written content with original headlines, accurate information, distribution through diversified media, and more is recommended. Brands must be honest and transparent through content and communication in the public to build trust and reputation.

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