Marketers can use AI chatbots to gather consumer insights necessary for enhancing marketing efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 12, 2020, 2:09 PM UTC

Brands can use text messaging to reach consumers instantly as most people have their text notifications turned on.

This piece recommends marketers should enable AI-powered chatbots in all their customer-facing communication channels. It will allow customers to interact with the brand at their convenience, easily find FAQs or get human assistance when required.

The chatbots can be programmed to collect necessary customer information while offering relevant resources in exchange. These first-party customer details can help marketers design an effective omnichannel strategy that can help approach the customer with a customised message at an appropriate time.

Brands can connect with their prospects effectively by integrating their email marketing tools and CRM with chatbots that combine logic, conditions, data and automation. But, businesses can also hire professional copywriters to enhance the language of their communication channels.

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