Directing website visitors to a sales funnel helps build up email lists

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 15, 2020, 7:16 AM UTC

Conduct keyword research on Google and contact page owners with ideal audiences to find new advertising opportunities.

This article suggests marketing techniques that can be used to improve website traffic and drive product demand. Focus on potential consumers and try to identify the channels this group gets information from. The channels could be video channels, podcasts, blogs and more.

Create email lists by directing website visitors to a compelling sales funnel helps in collecting customer information. It also makes it easier to promote products to them. Serve different ads on a regular basis to keep a brand unique and interesting.

Developing a social media strategy that aligns with the platform’s goal and its way of promoting content to its users is recommended. For example, creating videos can help marketers connect with potential consumers on YouTube.

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