An Ipsos survey revealed 62% of Facebook users became more interested in a brand or product after seeing it in a story.
This piece recommends marketers should utilise the short-lived content format to share a real-time update about new products, services or blog posts. Brands can use Facebook Stories in collaboration with Instagram stories to promote giveaways and discounts in exchange for customers’ contact details.
Organisations should use Stories to build a community among their followers, as 78% of consumers want brands to use social media to help people connect. They can also leverage the platform to share behind-the-scenes and user-generated content, instead of using stories only for product pitches.
Marketers should host surveys or polls on the platform to gauge user feedback. It can help companies measure the performance of their campaigns and enhance ROI.
[6 minute read]