Marketers should include more visuals in their content to make it more engaging and memorable

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 15, 2020, 3:18 PM UTC

Human brains are programmed to process visual content 60,000 times faster than text.

This piece states numerous reasons, with statistics, why marketers should invest more time and resources on visual content. Research found that the average engagement rate for Facebook videos is 6.13%, while the average engagement for non-video posts is only 3.6%.

One possible reason behind this could be that visual content is easier to understand. Video is the most preferred visual content format and with viewers retaining 95% of a video message as compared to 10% when they read it in a text.

Visual content not only makes up most of all human communication but also generates more views in any form of content and influences emotion. Similarly, the majority of video marketers reported video increased their website traffic as well as directly helped increase sales.

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