Businesses should leverage their experience when choosing dropshipping products

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 16, 2020, 11:39 AM UTC

Dropshipping is a business model in which companies are essentially intermediaries between the consumer and third-party supplier.

This piece suggests businesses should select dropshipping products that not only appeal to buyers’ interests but also add value to their lives. Marketers should keep an eye on their competitors and changing market trends to select the products that can satisfy customers’ needs.

Businesses should choose products in the niche in which they already have experience and knowledge. Using existing knowledge for conducting product selection research can help brands find the most relevant products for their target market.

Marketers should further identify products with higher trending potential, to be one of the first sellers of those products. Brands can use tools like Niche scrapers to get insights into the products that have high chances of getting popular.

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[15 minute read]