Prioritising local listings management and hyperlocal SEO can help brands recapture customer value

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 17, 2020, 5:43 PM UTC

With businesses reopening amid unprecedented precautionary measures, consumers are looking for local information on the new rules.

The article states that though customers are mostly relying on ecommerce after the coronavirus outbreak, their “hunger to purchase in-store remains strong.” But, the consumers still plan to complete their purchase journey by leaving feedback about their experiences. 

Retail businesses need to be cautious about their safety norms and provide clear information about their open/closed status and amended working hours or rules. Companies should be quick and accurate in answering consumer queries as negative word-of-marketing during the crisis can cause severe brand damage.

Marketers should pay utmost attention to local listings management and local SEO to ensure consumers can access the necessary information quickly. Enabling always-on, personalised marketing approach can further help improve customer experiences.

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[4 minute read]