AI tools coupled with human virtual assistance can help brands achieve efficient customer service  

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 19, 2020, 2:48 PM UTC

Unsupervised AI bots can give rise to negative feedbacks, bad reviews and ultimately increased customer churn.

Artificial Intelligence can help businesses offer personalised experiences to their buyers but most of such solutions lack the human touch. Though AI tools are capable of providing accurate responses to common consumer queries, these tools cannot handle complex customer problems.

To overcome this challenge, businesses can assign full-time human virtual assistants to supervise their digital customer service technologies. Virtual assistant providers can manage customer onboarding and training processes, along with Tier-1 support and help desk tasks.

The author says combining human virtual assistance with AI solutions can help businesses deliver genuine customer satisfaction to their buyers. It can further help organisations save expenses as employing virtual assistants require a lower overhead cost than a full-time employee.

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