Develop relevant landing pages for email marketing campaigns to enhance leads and conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 19, 2020, 2:42 AM UTC

Thoroughly researching target audiences can help marketers create personalised emails.

This article states brands should leverage email marketing strategies to support their direct marketing campaigns and improve sales. A combination of email marketing campaign and landing pages can help marketers effectively promote their products and generate potential leads.

Integrating email marketing campaigns with social media platforms is recommended to build awareness and aggressively promote products to a wider audience. Marketers should create email content like comparisons, testimonials, case studies, and more to help consumers understand their offerings and pursue them.

Emails focused on promoting blog articles, guide or videos can help content marketers educate consumers about their products and services while boosting sales. Brands must craft welcome or cart abandonment emails using clear and concise language along with well-placed CTAs to improve conversions.

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[9 minute read]