Embracing AI solutions can help retailers provide tailored customer experiences at scale

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 19, 2020, 1:28 PM UTC

AI tools can help marketers gain valuable insights from customer interactions throughout the sales funnel.

This piece argues AI-powered personalisation engines can help businesses offer tailored one-to-one customer experience. Leveraging AI tools for personalisation can enable businesses to be digitally agile, and achieve high ROI.

Marketers need customers' product and transactional data throughout the sales journey to understand their purchasing behaviour and predict future shopping trends. AI tools can help businesses analyse this data to identify counterintuitive demand patterns, which is otherwise difficult to notice.

But, retailers should ensure their personalisation platforms align with other tools in their tech stack. They should further make sure their personalisation engine can interface with various data sources that feed different types of data into the engine, to create a single view of their customers.

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