PR professionals can leverage surveys to improve their media coverage

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 22, 2020, 4:34 PM UTC

Survey insights can also help design visual elements to boost their media outreach efforts.

Communication experts can survey their audience to understand their views on trending topics. Surveying a significant number of people can also help PR professionals find out which of their findings are newsworthy. Marketers can then use the most important results and build a compelling story around it to attract media attention.

Public relation professionals can also use tools like MuckRack and Cision to build a media list. Apart from pitching to beat-reporters in their niche, marketers should offer their ideas to popular podcasts in their verticals.

PR professionals can also leverage the survey findings to create insightful blog posts with data-backed infographics. Creating short videos for social media can further help marketers amplify their survey results and enhance their marketing efforts.

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