Marketers should create highly targeted campaigns catering to current consumer needs

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 23, 2020, 6:05 PM UTC

Strategies should be designed with short-term goals in mind to survive the current uncertainty.

While most consumers are avoiding public places, media consumption and social media activities are through the roof. Marketers should look at opportunities in this new reality to make it through the crisis. Instead of relying on tried-tested methods, which are unlikely to work during the pandemic, businesses should look for tools that offer more value to the marketing outcome.

The author contends marketers should create highly targeted campaigns based on consumers’ current priorities and future possibilities. As many countries are opening markets in a phased manner, opportunities are also opening up for brands that are planning global expansion.

Taking a data-driven innovative approach can help brands improve their SEO strategies in the local market as well as capture global opportunities. But, businesses should measure their performance weekly and plan accordingly.  

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