SaaS businesses should have robust branding and content strategies in place to outride competitors

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 24, 2020, 1:16 PM UTC

They should focus on their Unique Selling Points to stand out from the competition.

While the market is flooded SaaS solutions with similar functionality and pricing, but most of them are not well-know as they are often produced by start-ups or small businesses. This piece argues SaaS businesses should have strong branding and content strategies in place to stay ahead of competitors.

Leveraging content marketing strategies, like newsjacking and using new trends to tell stories, can help brands build links and mentions in social and traditional media. It can further help them drive traffic, boost SEO and build social-proof.

Brands should also have a proper tone of voice and personality on social channels that resonates with their audiences. But, they should ensure that there are clear written social guidelines, including an elaborate focus on brands’ voice.

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[5 minute read]