Brands should create their own coupon pages to reduce friction in the shopping experience

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 25, 2020, 10:13 AM UTC

It can help them control visitors’ entire purchase process and minimise bounce rates.

Businesses should work to mitigate the friction that external coupon websites can cause in providing a satisfactory purchase experience to the customers. Companies should create a dedicated coupons’ webpage on their sites for their inventory of active promotions.

Brands should identify purchase-intended search keywords and bid for them to build a presence for those search terms. Marketers should further optimise their ads’ landing pages and align them with user intent to reduce the risk of losing customers.

Depending upon the e-commerce platforms, businesses can also offer automatic discounts to their customers at the checkout points. It can help them ensure they are providing the right discounts to the right customer for the right purchase.

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