PR pros must communicate with stakeholders with humanity as lockdown restrictions ease

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 25, 2020, 10:31 AM UTC

Businesses looking to be thought leaders in such times must share new ideas.

This article shares how PR professionals could counsel clients regarding forward-focused communications. PR pros must look for situations where their clients could be thought leaders, and how their forward-thinking views could be translated to blogs, social content and more.

Content must be crafted keeping in mind the long-term impact the pandemic is set to have on your clients as well as their customers. Look to move beyond COVID-19 but be conscious of its impact. Falling back on the content calendar or strategy created pre-pandemic may not be wise as customer behaviour and values may have seen a change.

Insensitivity must be kept at bay while communicating and humanity should be at the core of the strategies being developed. Communications with stakeholders must be humane and respectful.

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[4 minute read]