Redefine and streamline technical processes to have better business insights amid COVID-19

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 25, 2020, 7:28 AM UTC

Companies must focus on products, tools, people, and consumers to find creative solutions during challenging times.

This article suggests strategies martech companies can employ to preserve resources and maintain growth amid the pandemic. With business activities paused, utilise this time to address backlogs in sales, finance, and customer services to become efficient and drive business growth.

Martech companies must redefine and streamline technical processes while cleaning up and unifying data to have better insights into consumers, products, and businesses as a whole. Marketers can further use this time to understand tech solutions better and become experts on their CRM software and learn about lesser-known tools.

Launch company-wide hackathons and friendly competitions to allow employees to analyse, experiment, and innovate new solutions. Concentrating on existing customers is recommended to grow relationships and reinforce loyalty across the consumer base.

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