Research methodology plays an important role in creating authoritative content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 25, 2020, 1:33 PM UTC

Authoritative content should be supported by the right promotional strategies to get user attention.

Brands can build credibility and trust among the readers by publishing authoritative content in their niches. This piece argues the type of methodology used for conducting any research is an essential factor in deciding the authority of content.

Data-based research for exploring or creating new insights can help brands create the most authoritative content. Marketers can either conduct simple data analysis or use a combination of multiple data sets to support their content. The source of information also holds importance in bringing authority to the content.

Illustrating the content in the most appropriate and relevant designs can further help marketers set the right tone for people to perceive that information. Simplicity in the illustration can bring more authority to the content as compared to the more elaborate designs.

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