B2B marketers need to re-invent their virtual events to make them more engaging

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 26, 2020, 4:03 PM UTC

The ongoing uncertainty in the market has provided room for innovations to improve user interface and the experience of virtual events.

This piece suggests B2B marketers should re-invent virtual interaction formats like digital events and webinars. They should re-imagine the format, content, tech and the follow-through processes of their virtual events to provide better experiences to the participants.

When hosting an online event, brands should ensure they deliver more value in less time. Marketers should cut back on the duration of their events by conveying the essential information in the initial portions of their interaction.

Businesses should also integrate their events with the platforms that their attendees and communities already use. They can further move the breakout sessions of their events to another forum to allow people sharing similar interests to engage deeply in a relevant or a sub-topic.

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