Fractl analysed its content marketing campaigns to highlight the importance of right data sources to develop link-worthy and shareable content.
Businesses can leverage publically available data from sources like the U.S. Census and the WHO for creating press-worthy content. But, they need to conduct detailed analysis to sift through massive amounts of information to find the relevant bits and make it easily consumable.
Marketers can also use social media as a data resource to create actionable marketing campaigns that can also interest journalists. But, brands should such choose the social statistics that they add value and contribute to the ongoing conversations in their industries.
Using client data to tell a story can also help content marketers garner the press’s attention. Client data is unique, fresh and exclusive and can provide actionable industry insights to the marketers to support their content.
[8 minute read]