TikTok launches “TikTok for Business”, integrated marketing solutions portal

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 29, 2020, 10:41 AM UTC

Brands can now access the new integrated marketing solutions from the new portal.

ByteDance-owned TikTok has rolled out a new portal called “TikTok for Business”, to allow marketers to be more creative and improve engagement with consumers. The new portal houses all of TikTok’s marketing solutions like “TopView”, “Brand Tracker”, “In-Feed Videos”, “Hashtag Challenges” and “Branded Effects”.

Marketers can leverage these integrated solutions through the new portal and creatively engage users and promote their products. TikTok notes brands who creatively engage users “through feelings, actions, and sounds” are the most successful.

The short-form video-sharing app also plans to launch a new e-learning centre to help marketers with additional resources like product guides and best practices. TikTok says, “We aim to continue providing a platform so they can build a meaningful presence”.

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