Values define businesses' behaviour with their customers and within the organisations.
Every brand has a different personality that marketers can communicate with audiences through their content marketing efforts. While branding helps businesses influence their audiences' minds, marketing is the way they can achieve that.
Organisations should ensure their content marketing efforts revolve around their values to establish thought leadership in their industries. Marketers should also hone their tone of voice to communicate their brands' personalities and values to their target audience.
The choice of marketing channels also has a significant impact on branding efforts. Businesses should not focus their content marketing efforts on all channels. They should instead choose the channels that best resonate with their brands' personalities and have maximum reach to their target audiences.
[6 minute read]