It can also help them deliver a holistic omnichannel ad experience.
With consumers constantly switching from one media channel to another, advertisers should consider omnichannel advertising as an integral part of their media strategies. This piece argues advertisers can combine OOH and mobile advertising to help brands better focus on their business KPIs.
Combining both the channels together can help advertisers maximise brand recalls and engagement, reinforce messaging and enhance campaign efficiency. Targeting mobile devices of consumers who were near the OOH ad locations can further help advertisers increase brands’ store visits and make actionable measurements.
But, marketers need to create uniform campaigns, for OOH and mobile channels, to deliver engaging brand experiences. Both OOH and mobile creatives should be linked in terms of design and media planning in order to deliver a single and distinctive ad experience to the consumers.
[4 minute read]