Consumers are more open to engage with social media adverts during the lockdown

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 01, 2020, 5:51 PM UTC

Smartly.io’s global report talks about how social advertising has changed during the coronavirus pandemic.

The coronavirus pandemic has made users spend more time on social platforms to connect with their friends and families. Consumers are also more willing to engage with social advertisements, especially in the countries that experienced stricter lockdown mandates, like India (92%), Italy (63%) and Spain (67%).

Countries like Sweden, which experienced lesser lockdown regulations, also observed more consumers to remain open to social ads during the lockdown than before. Customers are also making more purchases through social media channels during the lockdown.

The survey revealed that consumers want brands to share relevant and useful information both during and post the pandemic. So, brands should maintain a balance between best advertising practices and consumer needs to create effective ads in the crisis.

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