Train employees on how to treat consumers well to reinforce consumer loyalty

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 01, 2020, 12:16 PM UTC

Brands must think from their audience’s perspective while enhancing consumer services.

This piece suggests tips brands can use to enhance their customer experiences and build loyalty among consumers. Providing excellent customer service and making it easier for consumers to contact support can help brands prevent common mistakes and make their customers feel valued.

Training employees on customer loyalty and informing them on how to treat consumers well is recommended to create a positive response about the brand and retain consumers. Collect feedback through questionnaires to understand target audiences and adapt relevant trends to build a loyal consumer base.

Upgrade website user experience (UX) elements like page speed, eye-catching headers, appealing CTAs, and more to deliver a seamless browsing experience. Ensuring the website design is at the core of marketing strategy can help brands improve UX.

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