Despite Amazon’s looming large in the ecommerce sector, brands can still benefit from having their own online presence.
Having a brand website can help businesses push the best elements of their products and alert customers about their mission. Customers who have aligned to the brand’s mission and convinced of it would instead buy from their website rather than Amazon.
Own websites also allow brands to create content that establishes them as an authority in their niche. Being a thought leader can enable businesses to guide users to them before they reach the final transaction stage.
Instead of listing their entire catalogue on Amazon, businesses should also try to get customers to come directly to them, especially for new launches. Brands can also encourage users to visit their sites regularly by offering USP’s that appeal to their customer base.
[21 minute read]