Capitalise on a brand’s expertise while pitching personalised thought leadership PR campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 02, 2020, 7:33 AM UTC

Analysing metrics like website traffic, referrals and purchases can help in measuring campaign ROI.

This article suggests PR practices businesses should implement to build media relations and enhance PR campaigns. Investing in targeted media relations and linking personnel announcements to industry trends allows marketers to connect with the right reporters and media outlets.

Leverage a brand’s expertise on a subject matter to create personalised thought leadership PR pitches. Rather than making “pesky” follow-ups to check if a reporter has received a pitch, provide additional information to add value to the conversation to ensure priority.

Using trite clichés, jargon and overused phrases can make the press releases less exciting and potentially lead to bad press coverage. Brands must eliminate silos between PR, marketing, and advertising departments and create an integrated communications approach to better measure PR campaign ROI.

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