Automating repetitive tasks can help businesses boost their customer service teams’ productivity

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 03, 2020, 6:23 PM UTC

It can allow them more time to focus on complex processes.

Businesses can improve the overall productivity and performance of their customer service teams by automating simple tasks like sending a follow-up email. For instance, companies can set up predefined canned responses to the most asked customer queries.

Organisations can integrate all their third-party applications to get a single view of customer queries. Incorporating third-party apps with the main dashboard can help businesses respond to queries, input data or unsubscribe users from the mailing list with just a click.

Companies should also provide designated internal communication tools, like Slack, to their customer service teams. It can help team member communicate with each other in real-time, regardless of their locations, without sending emails or leaving their desks.

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