Retailers push for more reliable product data from suppliers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 03, 2020, 5:44 PM UTC

Online orders, especially home grocery deliveries, have grown exponentially due to the pandemic.

British supermarkets Sainsbury’s and Tesco have asked their suppliers to provide better data on ingredients, nutritional information, allergens and packaging materials. While online demand has boomed, customers’ access to product information has been inconsistent.

Retailers say they need better data to allow customers to compare different products easily. Tesco said it had had problems bringing new supplies to its online stores because of absent or unavailable date. 

The demands come as supermarkets look to provide a seamless online shopping for its consumers. Graham Biggart, director of commercial operations at Sainsbury’s said, “We need to provide more information, in more consistent ways, to allow customers to compare their choice of products and complete their shop quickly and conveniently.”

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