Twitter tests collaborative Fleets as a new confined discussion option

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 03, 2020, 1:59 AM UTC

This could serve as a new way of having conversations in Fleets.

This article shares that Twitter is reportedly testing collaborative Fleets as a new iteration of its Fleets tool. Collaborative Fleets could appear as a double-bubble Fleet with the contributors merged into a single stream.

Collaborative Fleets could open up the possibility of using the tool for interviews, real-time highlights from events, GIF wars and more. The article provides that with collaborative Fleets, users could have an option to facilitate more confined, limited conversations within the app.

Twitter has shared that collaborative Fleets are part of the company’s “bigger efforts to better serve the public conversation and encourage people to share fleeting thoughts”. The testing can be seen as Twitter looking for ways to facilitate additional tweet discussion options.

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