Marketers can use GIFs to highlight CTAs without being too salesy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 06, 2020, 6:09 PM UTC

Good Firm’s Research found that almost 80% of consumers unfollow a brand after losing interest.

With visitors getting only five seconds to understand the content on Instagram Stories, adding an image and including a distinctive CTA may not attract enough attention. Marketers can use GIFs to highlight their call-to-actions and attract user attention while guiding the consumer without being salesy.

But, businesses should first know their target audiences and understand their priorities to create content that resonates with their audiences. They can conduct surveys - by leveraging the Poll function on Instagram Stories - to gather customer feedback.  

Brands can also use Instagram Stories to involve customers in the decision-making process – like which products to put on sale or what colour suits a product. It can help businesses generate high engagement while also helping to predict how the product will fare in advance.

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