Marketers should schedule their Facebook ads to avoid overexposure

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 06, 2020, 10:30 AM UTC

According to The Drum, marketers risk users experiencing campaign fatigue within three days of launch.

Unlike traditional ad mediums like TV and radio, companies should avoid running the same campaigns on Facebook throughout the day. Marketers should set a custom schedule for their campaigns to reach customers when they are most likely to purchase while simultaneously minimising the risk of overexposing their ads.

To enhance the performance of Facebook ad campaigns, marketers must ensure the landing page completely matches the ad creative. Businesses should also avoid creating or modifying campaigns within short periods of time.

Most campaigns will take 24 to 48 hours to get enough data to optimise ad delivery, according to KlientBoost. The author also warns marketers should avoid targeting consumers who have already purchased the advertised product.

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