Having a style guide as a point of reference can help marketers create copies with a consistent brand voice.
This piece states creating copies with proper grammar allows brands to be clearer in marketing messages, improve accessibility for audiences and build credibility. Sharing copies among teams for a “second opinion” and creating a social media approval process to review and refine posts helps create error-free messages.
Brands can leverage proofreading tools like Grammarly to double-check the readability of a copy. While creating copies with proper grammar is good practice, informal or social media posts don’t need rigid grammar.
However, brands should implement proper grammar when it comes to marketing emails, product descriptions, presentations, and more. Also, rules like contractions, active versus passive voice can sometimes be overlooked in blogs or social media posts, when conveying a casual tone.
[8 minute read]