Brands should adopt digital commerce trends to offer seamless customer experience

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 07, 2020, 11:16 AM UTC

Buyers often use multiple digital platforms to search for the right brand before making a purchase.

Modernisation of technology and its continuous evolution has brought in various shifts in customer behaviour. This has made digital commerce an integral part of online retail businesses. This piece suggests organisations should keep up with the pace and map their customers’ purchasing journey to stand strong in the market.

Businesses should monitor customer data at all points of interaction to identify areas of improvement. Understanding consumer behaviour can help companies ensure consistency across all areas of online shopping experiences.

Brands can leverage artificial intelligence (AI) powered tools to solve existing problems and gather new information about the customers. AI can help marketers analyse customer data, which they can use to send “highly specific” sales material to consumers.

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