PR agencies should embrace diversity to remain relevant in the evolving marketing landscape

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 07, 2020, 12:56 PM UTC

Companies that commit to diversity are found to be more successful than the ones that do not.

This piece argues PR companies must embrace diversity in their organisations to remain relevant in the emerging markets. Focusing on diversity in recruitment and employment policies can help PR agencies bring more authenticity in their voices.

According to the Public Relations and Communications Association (PRCA), the BAME community (people with black, Asian or minority ethnic background) comprises 35% of London's entire population. But, the BAME community accounts for only 10% of the PR workforce.  The traditional PR needs to embrace diversity to avoid looking outdated.

Diversity can also affect the business revenues of PR organisations. A cited study states the companies that embrace diversity are more likely to have financial returns above their national industry average.

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