B2B marketers must switch to agile marketing to make data-driven decisions and survive the recession

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 08, 2020, 8:55 AM UTC

Provide online classes, podcasts and webinars to help employees learn new skills, amid the downtime during the pandemic.

This piece suggests marketing strategies B2B businesses can adopt to survive the recession post-pandemic. Adjust communication and create valid and relevant editorial content to build trust and transparency among consumers.

Switching to agile marketing can help promote cross-functional collaborations, make data-driven decisions, and help B2B brands rebound out of the recession. Use the downtime opportunity amid COVID-19 to train employees, hone their skills and equip them with resources for when things return to normal.

Investing in long-term marketing projects like customer research and market analysis is recommended to be prepared for when the economy reopens and demand increases. Identify pain-points and leverage brand resources to serve consumers and engage them during the pandemic.

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