Retailers anticipate a more online Christmas this year

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 08, 2020, 3:58 PM UTC

Online grocery shopping in mind-May to mid-June increased by 91%, according to a Kantar report.

This piece states with lockdown affecting retail businesses, especially grocery, consumers are turning to digital shopping options. Retailers expect that sustained growth in internet shopping will cause a Christmas to be even more online this year. 

People are further turning to the internet for additional information, like opening hours and queue levels, even in their offline grocery-shopping journey. Consumers are spending more time with their families and eating more meals together.

With more people participating in in-home cooking activities, online searches for food recipes have surged, and a similar increase can be expected over Christmas this year. The article recommends marketers should factor in these facts along with an expected drop in the UK’s GDP, before designing their marketing strategies for Christmas 2020.

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