Brands must create and post blogs frequently to expand consumer base and generate quality leads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 14, 2020, 8:35 AM UTC

Content marketing produces three times more leads than paid search.

This article states that businesses must integrate blogs as a part of their marketing strategy to engage audiences and generate high-quality leads. Creating and posting blogs regularly can help businesses expand their consumer base, increase website traffic and build brand trust.

Marketers should keep publishing high-quality blogposts along with optimising them for keywords consumers use to search online to improve search ranking and enhance website traffic. By creating relevant, high-quality blogposts that address consumers' problems, brands can generate quality leads and push customers further down the sales funnel.

As businesses keep publishing blogposts overtime, they establish themselves as an authority and a thought leader in their niche and the industry. Further, publishing relevant blogs allows businesses to resonate with their consumers and keeps them highly engaged.

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