Google launches new ad types, including new markers for search ads and improved display types

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 16, 2020, 2:56 AM UTC

Google is also testing new dynamic carousel displays that show relevant products in Display ads.

To help businesses shift to digital marketing, amid COVID-19, Google has launched new ad tools. The latest updates include a new beta program for image extensions, highlight markers for search ads, and new information resources on Google’s Advertising Solutions Centre.

The beta program for image extensions allows advertisers to include product visuals in search ads. This can aid in driving more direct responses and interests. Further, the new highlight markers enable advertisers to mark ads with limited time offers, shipping capacities and product availability on search ads.

The new information on Google’s Advertising Solutions Centre includes customer and trend researches. In May, Google launched a new video series presenting interviews with experts and a Digital Toolkit assistance mini-site.

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