Marketing teams need to align with the sales department to improve ROI through LinkedIn

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 16, 2020, 10:46 AM UTC

44% of organisations have seen a decrease in responsiveness to emails and social outreach due to COVID-19, reveals LinkedIn’s 2020 State of Sales Report.

Marketers need to work with sales and account management teams while using LinkedIn to drive revenue. They can also help sales teams craft their own stories, to position them as trusted advisors. 

Marketing teams can provide contextual content and commercial insights to help sales team nurture relationship with their potential buyers. They can also provide detailed insights into buyers to help sales team prioritise their strategies.

Businesses should further equip each client-facing employee to “consistently” and “systematically” interact with the right set of customer stakeholders at each stage of their problem-solving lifecycle. By building a social bridge between buyers and sales, marketers can improve the sales effectiveness of the company.

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