Instagram launches Shop page under the Explore tab, highlighting different brands and products

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 17, 2020, 9:46 AM UTC

The platform is also bringing Facebook Pay on Instagram and both the Shop page and Facebook Pay feature will come to the US first.

Instagram recently introduced a dedicated Shop page under the Explore tab, to highlight different brands and products consumers can purchase. Consumers can make all purchases from within the app, as the Shop page provides personalised purchase recommendations.

The photo-sharing app is also introducing Facebook Pay, allowing consumers to save their debit or credit card information into the app. Facebook Pay is available for shopping purchases and donations.

Consumers can seamlessly purchase without having to exit the app or re-enter payment information with Facebook Pay. Brands would be charged a selling fee for purchases made over Instagram.

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