Creating conversational bots for use in Facebook Messenger can help improve customer experiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 21, 2020, 9:12 AM UTC

Optimise Facebook Messenger strategies to interact with consumers in a personalised manner.

This article suggests Facebook Messenger marketing strategies brands can leverage to communicate with consumers and build effective marketing campaigns. Create chat blasting campaigns using chatbots, as chat blasting on Facebook Messenger has an average open rate of 60-70%.

Developing conversational chatbots with tools like Facebook for Developers can help marketers offer personalised solutions and enhance customer experiences. Brands can receive consumer feedback, concerns, and answer queries through the Facebook Messenger platform and improve their customer services.

Serve ads on Facebook Messenger and Feed to target users who previously messaged the brand, attract new consumers, and build relationships with the existing ones. Marketers can also use Facebook Messenger to send reminders and updates about upcoming events and have attendees sign up via chat.

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[14 minute read]