Comparing Domain Authority with competitor websites can give brands a clear idea of their outreach

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 22, 2020, 7:29 PM UTC

Brands should look to outrank their competitors’ Domain Authority.

Conducting outreach competitive analysis can help businesses identify their competitors’ strengths and weaknesses. To find out where they stand among their competitors, marketers need to find their Domain Authority (DA), an important metric in outreach competitive analysis.

Marketers should calculate the total number of backlinks that refer to their site, in order to evaluate their SEO efforts. They should then find out the number of referring domains and broken links. Comparing these results with their competitors can help brands improve their marketing strategies.

Brands should study competitor content and find out what kind of articles, blogs or analysis get more backlinks in their niche. Marketers should then use these findings to craft more linkable and authoritative content.

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