Deliver personalised messages using text and social media messaging to enhance content performance

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 22, 2020, 12:37 PM UTC

Tracking and optimising the performance of text messages can help marketers improve readability.

To boost content marketing performance and share updates with consumers, brands must leverage text and social media messaging platforms. Identify the right social media platforms according to consumers' preferences and check platforms where they have the most followers for improved targeting.

Sending personalised messages on text and social media platforms can help marketers connect with consumers who are genuinely interested in their products and services. Facebook Messenger allows brands to send content like newsletters to subscribers and segment them based on engagement behaviours.

Create and train conversational bots on social media messaging apps to send relevant information to users based on their requests. Implementing artificial intelligence software further enables marketers to repurpose content from previous messages and resolve consumer issues immediately.

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